XIN ZENGdesigner & illustrator
Xin Zeng is a mutimedia designer who works on 3d art, illustration and moving image. Through visual experimentations she wanna know whether the virtual, if not false, will become a more authentic existence than the REALITY.
︎Ins @xinzpics | @xin.old_days
︎zengxinlucky99@126.com
︎zengxinlucky99@126.com
Motion Graphic for Lucky Money Designer Red Envelope Exhibition
红包，是承载祝福的载体，也是我们日常生活中最熟悉的设计之一。Lucky Money设计师红包展旨在展示新一代年轻设计师对红包这个具有东方特色的设计载体在乙巳蛇年背景下的各种创意表达：不论是卡通可爱的小蛇，还是繁复精美的蛇纹，红包展览旨在为公众营造一个喜庆祥和的过年氛围，以精致与文化底蕴庆祝新春佳节；通过设计的艺术性与创意性，展览希望唤起对传统与节日的共鸣，激发人们对幸福、美好和吉祥的共同向往。
作为负责动态设计的设计师，我从三个角度进行创作思考：第一点是红包的开封动态。红包的拆开通常伴随财富与惊喜，这是一个很好的设计切入点。第二点是参展设计师设计的不同蛇形图案。我尝试将红包开封的动态与这些图案进行互动，增强公众浏览的趣味性以及强调展览内容的关联性。第三点是音效；基于“节日”“蛇”“红包”等关键词，在音效上选取具有弹跳感和短促的音乐，希望让浏览的观众感受到简单的快乐。
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The red envelope is both a vessel of blessings and one of the most familiar designs in our daily lives. The Lucky Money Designer Red Envelope Exhibition aims to showcase the creative interpretations of this unique medium by a new generation of designers based on the Year of the Snake.
Whether it's adorable cartoon snakes or intricate and exquisite snake patterns, the exhibition creates a festive and harmonious atmosphere for the public, celebrating the Lunar New Year with happiness and cultural depth. Through the aesthetic and creativity of design, the exhibition hopes to resonate with the public, inspiring a shared yearning for happiness, beauty, and good fortune.
As a designer for the motion part, I explored the project from three angles:
The opening motion for the red envelope. The act of opening a red envelope is often associated with wealth and surprise, making it a creative entry point for narratives.
The snake patterns created by participating designers. I tried to create an interactions between the motion of red envelope and these snake designs to enhance the viewing experience and emphasize the exhibition's thematic connections.
Sound effects. Drawing inspiration from keywords like "festival," "snake," and "red envelope," I selected music with a bouncy, brisk quality to evoke a sense of simple joy in viewers as they explore the exhibition.
The opening motion for the red envelope. The act of opening a red envelope is often associated with wealth and surprise, making it a creative entry point for narratives.
The snake patterns created by participating designers. I tried to create an interactions between the motion of red envelope and these snake designs to enhance the viewing experience and emphasize the exhibition's thematic connections.
Sound effects. Drawing inspiration from keywords like "festival," "snake," and "red envelope," I selected music with a bouncy, brisk quality to evoke a sense of simple joy in viewers as they explore the exhibition.
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參展設計師/
江西師範大學美術學院2022級視覺傳達系
展覽顧問/
蘇米 和堂空一
視覺設計 /
叢林藝刊社·紙上•光亞平 蔡沙 萬炎
動態設計/
曾鑫
展覽統籌/
宋雨塵 涂欣怡 Oscars（奥斯卡）
策展 /
光亞平工作室
影像支持/
芙蓉工作室 小雨
場地支持/
陸上書店
Team contribution
**Participating Designers**
Class of 2022, Visual Communication Department,
School of Fine Arts,
Jiangxi Normal University
**Exhibition Advisors**
Su Mi, He Tang Kong Yi
**Visual Design**
Jungle Art Publishing
Zhi Shang · Guang Ya Ping, Cai Sha, Wan Yan
**Motion Design**
Xin Zeng
**Exhibition Coordination**
Song Yuchen, Tu Xinyi, Oscars
**Curatorial Team**
Guang Ya Ping Studio
**Video Support**
Furong Studio, Xiao Yu
**Venue Support**
Lu Shang Bookstore